For us, performance
We use strategy, data, and marketing science to drive return on ad spend for success by everyone’s standards.
Challenge: Traditionally, a female driven brand, SeaPak’s first-ever collaboration with Budweiser required adding the 25-34-year-old male to the mix. The co-branded initiative featured co-marketing and product innovations and an exclusive SeaPak “Bud” Battered product line.
Solution: Conquer created a multi-layered targeting approach within tested and proven digital platforms like internet radio. Conquer tapped Food Network and produced social recipe videos highlighting the advantages of beer-battering versus traditional techniques. All underpinned by contextual targeting across connected devices focusing new and existing audiences towards: Budweiser Battered Cod, Budweiser Battered Crab Poppers and Budweiser Battered Shrimp as the solution to recipe searches, weekday meals ideas, and just plain fun food.
Challenge: In a critical time in our history, national awareness of IMB’s mission and year-end support was vital.
Solution: Conquer developed a national media integration in partnership with Fox News and other outlets that increased traffic and new users to IMB’s website at just the right time. Year over year, new visitor sessions increased by 94.5%, website users increased by 86.5%, overall sessions increased by 73.1% and page views increased by 35.7% One notable result was a seven-figure donation from an individual who cited the campaign as the compelling connection to moved them to action. In addition, using intelligence from the media plan, Conquer’s Marketing Science team uncovered an opportunity for growth and increased lifetime value within a key audience segment.
CHALLENGE: As an established leader in frozen snacks, Farm Rich desired to expand the brand’s reach with the younger consumer set in order to ensure sustainable growth for years ahead.
SOLUTION: Conquer recognized that the BDI/CDI indicated that the brand growth opportunity aligned with strong sports markets and affinities, particularly the Southeast region. Conquer took this insight and ran with it, all the way to the SEC. The result of the collaboration was a partnership with the SEC as the Official Frozen Snack Food Conference Sponsor. To date, Farm Rich is currently up 35% in sales and is a favorite among the youngest to the oldest football fanatics.
Challenge: Creating a flood of visitors from across the nation during opening year of a new attraction with a legendary past.
Solution: Conquer formed strategic and efficient vertical integrations with mainstream television, radio, outdoor, and digital national media partners. As a result, Ark Encounter’s message reached over 50% of adults across the nation over 3 times in a very short period. Ark Encounter successfully opened July 7th, 2016 and has exceeded all attendance projections within the first year.
Challenge: To increase Georgia-based affinity for the Seagram’s brand as evidence through increased engagements and sales in select advertised regions.
Solution: As a Georgia-based agency, Conquer uniquely worked with the brand to regionalize not only the media, but also the message. The result was a hyper-relevant outdoor activation across multiple major highways in Georgia. All of the showings were within a .25-mile radius of a retailer that sold Seagram’s allowing the brand to match test the results to other non-advertised markets.
Challenge: With more brands entering the frozen food category, SeaPak must protect its marketshare while raising awareness of category leadership, innovation, and versatility.
Solution: Believing that the medium is the message, Conquer secured a presence for SeaPak as the #1 seafood brand inside the #1 food show, Food Network’s Chopped. SeaPak was fully integrated and featured as the first ever frozen seafood brand within an episode of Food Network’s Chopped, which aired 12/29/2020. This airing specifically was the most watched of the year bringing in 2.4 MM qualified viewers. Additionally, Conquer’s expert negotiations garnered social and digital as cross-platform extensions within Discovery’s vast reach. Conquer’s Marketing Science team in lockstep with SeaPak’s team has attributed millions in sales growth thus far.
CHALLENGE: Maximizing brand awareness while also increasing customer engagement.
SOLUTION: A Cross-Platform Integration with Food Network’s Fantasy Food Kitchen Giveaway resulting in 130MM content views across digital, social and video during this sweepstakes. Farm Rich led the opt-ins with over 100K out of 25MM.