Data is the starting point of intelligent pursuit. As media consumption increases, so does the data on consumers preferred options and interests. Consumers freely trade information for preferred, free content. They also inform media providers of their content preferences and patterns. Armed with this data, Conquer serves the brand and the consumer with a win-win ad experience.
As your media specialist, Conquer plays a leadership role in defining and refining your audiences. The insights we provide produce highly-customized ad experiences for consumers. These numerous ad customizations deliver impact by demonstrating that your brand understands your customer, at a relatable, personalized level. It’s the little things that count.
Conquer clients don’t struggle with “how do we know it’s working?” We make that our job. We nurture your media plan in real time and interpret the results. Our media analysts evaluate the streams of data generated and produce insights that inform and lead to valuable optimizations. Your Conquer team dives deep and ultimately reports on one crucial metric, your Return on Ad Spend [ROAS]. How many dollars are you getting back on a dollar spent. Conquer uses this metric to evaluate underperforming tactics and to feed growth decisions for future planning.
Once we get to know you, we’re ready to know your audience. Successfully reaching your target relies on knowing them: who are they, how do they think, and what are they looking for? Collecting and classifying data is a standard component of our approach.
Just because you can, doesn’t mean you should. We strengthen what works and make it work even harder for you. We pay attention to what’s tested and proven, but we’re always prepared to push boundaries and explore new things. This overarching approach is then customized to your objective.
A powerful strategy needs a tactical plan to put it into action. We pride ourselves on doing things a little differently. We invite the media partners in first, giving them the opportunity to experience your vision. This collaborative strategy challenges the media partners to develop exclusive opportunities, tailored to your objective.
A successful strategy and plan is useless
without effective execution. So we will see your vision through until the end. We depend on diligent buyers and reliable software to ensure a seamless experience and accurate results.
Every plan is measured during three critical stages: before, during, and after. We lead the charge during each phase through careful supervision and valuable insight. We make you more efficient so your results are more effective.