Unitus: Efficiency Driving ROAS

Unitus partnered with Conquer to launch their first-ever paid media program, establishing baselines, testing what worked, and building toward a scalable performance engine. With new product launches happening in parallel, the team needed to move quickly while also laying the groundwork for long-term efficiency. The primary goal was to hit a target ROAS of $2 to $3, while understanding tactics, audiences, and creative performance.

Conquer built a structured testing approach from the ground up, experimenting across creative formats, ad units, and audience segments to identify what resonated and with whom. Different creative styles were tested against audience profiles, allowing the team to quickly learn which combinations drove the strongest performance and double down accordingly. Rather than waiting for results to accumulate slowly, Conquer used performance signals in real time to inform decisions, pulling back on what wasn't working and scaling what was.

The impact was significant and fast. Within two months, ROAS climbed from approximately $1 to $3, hitting the top end of the client's target range ahead of schedule. From there, continued optimization pushed performance even further, with ROAS peaking at $7 by November. What started as a brand new paid media program with no benchmarks had become a consistent, scalable channel, built on a foundation of audience intelligence and creative learning that will continue to inform future campaigns.