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Pernod Ricard

Seagram's Gin in Georgia


To increase Georgia-based affinity for the Seagram’s brand as evident through increased engagements and sales in select advertised regions.


As a Georgia-based agency, Conquer uniquely worked with the brand to regionalize not only the media, but also the message. The result was a hyper-relevant outdoor activation across major highways in Georgia. All of the showings were within a .25-mile radius of a retailer that sold Seagram’s allowing the brand to match test the results to other non-advertised markets.