PB2: Awareness Campaign

As PB2's retail distribution expanded throughout the US, the brand needed to build national awareness and drive purchase frequency beyond Amazon, where they were already active. PB2 partnered with Conquer to develop a national awareness campaign that, in just one month, measured impressions, site traffic, and sales lift, and delivered results well beyond expectations.

Conquer activated CTV and OLV to drive upper-funnel awareness, with a clear eye on how that investment would influence lower-funnel behavior. Even within a single month, the impact was immediate: web sessions surged, purchase revenue climbed, and transactions spiked significantly. The gap between revenue growth and transaction volume pointed to a wave of first-time buyers trialing the product, signaling strong new customer acquisition driven by the awareness push.