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Hillsdale College

National + Regional Media

challenge

Increasing unaided and aided recall of Hillsdale College’s educational programs, centers of excellence, owned content and offerings at the regional and national level.

solution

Conquer created a multi-platform media plan that included national and regional TV and Digital targeted to opinion leaders and influencers. Regional executions featured high profile sporting events, like the Super Bowl, NFL and NCAA games. Nationally, Conquer formed a partnership with Fox News to sponsor the All American New Year’s Eve and received remarkable national awareness with 90MM + impressions, elevating recall to all new levels. Overall, site traffic to the Hillsdale website has increased dramatically since launch, with 61% more sessions, 92% more users, and a decrease in bounce rate of 24%.

testimonial

“The Conquer team keeps their finger of the pulse of our media plan providing meaningful insights and optimizations in real-time. – Matt Schlientz, Vice President for Marketing, Hillsdale College