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I Love Ice Cream Cakes


To move the needle related to in-store bakery sales of Carvel Ice Cream cakes while increasing other lower marketing funnel conversions.


Conquer designed a full-funnel media plan leveraging; programmatic data, contextual and keyword targeting, while also optimizing against brand awareness and performance-based metrics, i.e. cost-per-thousand, impressions, cost-per-conversions, cost-per-click, etc. The result was increase coupon redemptions, increased sign-ups for the Crunchie Club email, and increase in-store sales in key seasons.