Ark Encounter: Proven Lift with High-Impact Display Units

In 2025, Conquer worked with a new media execution partner to build custom high-impact motion display units, served contextually across reputable publisher sites. Negotiated directly into the buy was a brand lift study to measure effectiveness across recall and purchase intent. The campaign also tested lift variances across distinct audience segments including family-focused road trippers, faith-aligned and spiritual seekers, 65+ers, empty nesters, and adults with children 25+.

The custom motion units immediately outperformed industry benchmarks on click-through, but the more telling story was in the brand lift results. Audiences exposed to the ads showed statistically significant lifts in aided awareness, familiarity, and favorability at the 95% confidence level, with a lift in purchase intent at the 80% level.

The campaign demonstrated that high-impact creative, served in the right context to the right audience segments, can move brand perception meaningfully, not just drive clicks.