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SeaPak

SeaPak "Bud" Battered Product

challenge

Traditionally, a female driven brand, SeaPak’s first-ever collaboration with Budweiser required adding the 25-34-year-old male to the mix. The co-branded initiative featured co-marketing and product innovations and an exclusive SeaPak “Bud” Battered product line.

solution

Conquer created a multi-target approach using proven digital platforms like internet radio. Conquer tapped Food Network and produced social recipe videos featuring the advantages of beer-battering versus traditional methods. All underpinned by contextual targeting across connected devices. Ultimately, Budweiser Battered Cod, Budweiser Battered Crab Poppers and Budweiser Battered Shrimp became the solution to recipe searches, weekday meals ideas, and overall interest in fun, delicious food!

testimonial