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RSM Classic

Driving Results

challenge

Boost ticket sales for both the FedExCup event and charitable concert benefitting the Davis Love Foundation.

solution

As the new agency-of-record, Conquer doubled advertising exposure from the year prior. This was accomplished by expanding across multiple media platforms, including digital, television, and radio in both local and regional markets. Conquer worked closely with The RSM Classic and Davis Love Foundation (DLF), utilizing its media partner relationships to orchestrate unique trade deals. In addition, Conquer created a plan-within-the-plan that sold out the tournament concert featuring Cole Swindell. The biggest winners were the charitable organizations that benefit from DLF.

testimonial

“We know we can rely on Conquer to create and execute a customized media strategy that effectively targets our core audience. ” James Stevens, Tournament Manager of The RSM Classic hosted by Davis Love III