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Museum of the Bible

Grand Opening

challenge

Significantly increase brand awareness, purchase intent, and overall consumer engagement prior to the November opening of the newly constructed museum in Washington, D.C.

solution

During the 90-days leading up to the opening, Conquer "brought the museum to the consumer" via a dynamic 3-min short-form video and 30-second cuts within mainstream media partnerships like NBC's The Voice. Conquer influenced brand receptivity through sweepstakes in endemic programming like Travel's Mysteries at the Museum. Conquer even crafted physical replications from the museum for an experiential tour across America's key cities. Conquer documented over 30MM views of the video feature, Nielsen reported an extreme brand lift, and the Grand Opening exceeded visitation estimates.

testimonial