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HGTV Smart Home


Boosting national brand awareness and demonstrating unique product differentiation in a “commodity like” market.


Conquer partnered with HGTV leveraging their Smart Home integration offerings. Through two seamless approaches, digital and on-air, Legrand was able to deliver on the three R’s: reaching over 100MM households, relevancy showcasing the unique product in a “smart” home kitchen environment and reciprocal value by extending the HGTV brand to Legrand’s website and promotional materials; as a result, capturing 100,000+ opt-ins and effectively increasing website traffic.