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Farm Rich

NBC Universal Football Season

challenge

Reaching the core while increasing engagement with the male audience.

solution

Consumer shopping data revealed an increase in Dads making buying decisions when it comes to frozen savory snacks and apps. To capitalize on this trend, Conquer and NBC Universal produced a plan that blended both male and female targeted components, fully-integrated across all NBC platforms. The effort included spokesperson vignettes produced under the direction of Farm Rich agency partners. The impact was clear as reported in the results video featured here.

testimonial

“There are no secrets to success. It is the result of preparation, hard work and learning which Conquer continuously does!”
–Sam Palagruto, Director of Strategic Sales & Marketing, NBC Universal