arrow_left_whiteCreated with Sketch. arrow_leftCreated with Sketch. arrow_rightCreated with Sketch. barbeerian_dudeCreated with Sketch. barbeerian_quoteCreated with Sketch. close-icon facebook_iconCreated with Sketch. fb_logo_no-strokeCreated with Sketch. flag_new_no_pole flag_new flagCreated with Sketch.ig_logo_no-strokeCreated with Sketch. instagram_iconCreated with Sketch. plusCreated with Sketch. stake_icon_color stake_iconCreated with Sketch.

Farm Rich

NBC Universal Football Season


Reaching the core while increasing engagement with the male audience.


Consumer shopping data revealed an increase in Dads making buying decisions when it comes to frozen savory snacks and apps. To capitalize on this trend, Conquer and NBC Universal produced a plan that blended both male and female targeted components, fully-integrated across all NBC platforms. The effort included spokesperson vignettes produced under the direction of Farm Rich agency partners. The impact was clear as reported in the results video featured here.


“There are no secrets to success. It is the result of preparation, hard work and learning which Conquer continuously does!”
–Sam Palagruto, Director of Strategic Sales & Marketing, NBC Universal