Integrating the Farm Rich brand to reach and impress the loyal Food Network consumer across new platforms and age groups.
Conquer partnered with Food Network Kitchens to actually develop a delicious recipe for the big game. (They loved it so much, they had it for lunch.) The Friday prior Super Bowl Sunday, Conquer deployed an all-day Snapchat Food Network Discover Channel takeover including a video of the recipe and other Farm Rich products. The takeover performed over 20% better than the Snapchat established benchmark. Following the takeover, Farm Rich was featured in social posts, onsite and on-air programs across Food Network.
“Conquer is not just simple spots and dots media planning and buying. It’s measurable brand progress.” –Shannon Gilreath, Director of Marketing, Farm Rich