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Farm Rich

Food Network


Integrating the Farm Rich brand to reach and impress the loyal Food Network consumer across new platforms and age groups.


Conquer partnered with Food Network Kitchens to actually develop a delicious recipe for the big game. (They loved it so much, they had it for lunch.) The Friday prior Super Bowl Sunday, Conquer deployed an all-day Snapchat Food Network Discover Channel takeover including a video of the recipe and other Farm Rich products. The takeover performed over 20% better than the Snapchat established benchmark. Following the takeover, Farm Rich was featured in social posts, onsite and on-air programs across Food Network.


“Conquer is not just simple spots and dots media planning and buying. It’s measurable brand progress.” –Shannon Gilreath, Director of Marketing, Farm Rich